The recent release of the OnePlus Ace 2 Pro has attracted a lot of attention from users, but many of them have complained that there is a case of starvation marketing for the phone. In response to this situation, OnePlus founder Jay Li published a post on social media explaining the reason for the shortage.
Li Jie said that before the launch of the OnePlus Ace 2 Pro, they expected the product to reach the level of the best-selling single product in the history of its class. However, just a few hours after the launch, the pre-sale volume of the OnePlus Ace 2 Pro was already more than 10 times that of its predecessor, more than twice that of the OnePlus Ace 2, and more than twice that of last year's Top1 singles in the 3-4K price bracket across the online channel. This resulted in the first shipment being snapped up within minutes, with all channels sold out, and even those who had already paid for pre-orders were unable to meet demand. Faced with this hot momentum, the team felt very excited, but also fell into anxiety, as it realized that it might face serious out-of-stock problems.
Li Jie also explained the difficulties in the supply chain in his tweet. A cell phone contains a lot of devices, lack of a material can not be produced. The whole production depends on the whole supply chain upstream and downstream synergy, a lot of materials and parts of the preparation cycle needs 3-6 months. For example, the screen, fingerprint sensor, various IC devices and so on. Even if the manufacturer wants to add a single replenishment, the fastest response time of the upstream supply chain will take 2-3 months. However, the good news is that with the joint efforts of the supply chain, it should not need to wait so long this time.
Finally, Li Jie expressed his apology to the users. He said they are not and will not play hunger marketing, but sincerely apologize to everyone. In order to allow users to buy a plus Ace 2 Pro as soon as possible, they have cooperated with major e-commerce platforms to limit the purchase, and on-line the strongest "Maotai level" anti-scalping wind control, in order to reduce the difficulty of the user's purchase. Tomorrow at 10:00 a.m., the Ace 2 Pro will be on sale again, and we hope that users can experience the ultimate product power of this product.
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