Recently, Business Insider reported thatpomegranateis in low-profile testing of a program based on theAI's advertising platform, which draws on the successes of Google and Meta and aims to provide smarter and more efficient ad delivery on its App Store. The move is expected to bring Apple significant ad revenue, with Omdia even predicting that Apple is expected to reach $7 billion in ad revenue this year.
Apple has reportedly begun piloting this product to a small group of advertisers. The product has the ability to automatically optimize ad placement, similar to Google's Performance Max and Meta's Advantage+. Advertisers simply provide Apple with a budget, cost-per-acquisition goals, as well as target audience and region of placement, and Apple's AI algorithm automatically determines the optimal location for ads to be displayed in the App Store.
Currently, Apple's advertising products have covered the search tab, search results page, recommendation page, and the "Today" section of the App Store home page. This means that when users browse the App Store, they may see ads placed by AI intelligence in these locations. This innovation is expected to bring advertisers higher exposure and conversion rates, while also helping to improve the App Store user experience.
Sources familiar with the matter have revealed that Apple is expected to officially launch this in the coming monthsAI advertisingPlatform. The news has attracted a lot of attention in the industry, with many advertisers and developers keeping a close eye on Apple's developments in this area.
Although Apple has not yet responded to a request for comment, the market generally believes that the move will have a positive impact on Apple's advertising business. Apple has been known for its strict privacy policies and quality user experience, which makes its advertising business uniquely competitive in the industry. WithAI technologycontinues to grow, Apple is expected to further solidify its position in the advertising market through this platform.
Apple's secret testing of an AI-powered advertising platform is undoubtedly an important breakthrough in its advertising business. In today's increasingly prosperous digital advertising, Apple is expected to make new waves in the advertising market by virtue of its strong technical strength and large user base. At the same time, this will also bring more business opportunities and cooperation space for advertisers and developers. We look forward to seeing more innovations and breakthroughs from Apple in this field.
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