According to The Informationbyte-jumpingis considering canceling development plans for its next-generation VR headset, PICO 5. The reason for this is that the current sales of PICO 4 are far below expectations.
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ByteDance entered the VR market in 2021 by acquiring PICO for $1.3 billion. However, despite the attention PICO 4 received after its release last year, its sales have not met expectations.
Sources close to the matter have revealed that PICO engineers are currently focusing on a confidential long-term project called 'Swan'. The project aims to develop a high-end headset with cutting-edge technology inspired in part by thepomegranateThe Vision Pro headset, which will be released early next year. However, the project is still very much in its infancy and it has not yet been determined if there will be a commercial product launch.
Nonetheless, ByteDance plans to continue releasing updated versions of PICO 4. People familiar with the matter said the company may adjust its VR strategy to better adapt to market changes and user needs.
This news suggests that ByteDance's strategy in the VR space is changing. In the future, we may see the company focusing more on the development of high-end markets, or making more innovations and breakthroughs in VR technology. In any case, we expect ByteDance's development in the VR field to bring more surprises and convenience to users.
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