Apple Inc.recently released a statement that it will market in the U.S. the blood oxygen detection feature without theApple Watch Series 9 and Ultra 2. This move comes during the ongoing patent battle with Masimo, Inc.pomegranateResponse measures taken to comply with court injunctions.
In this context, Apple will sell the Watch with the oximetry detection feature removed, ensuring that it does not violate the court's injunction while the appeal is pending. For those who have already purchased an Apple Watch that includes the blood oxygen detection feature, their devices will not be affected.
Beginning January 18 at 6 a.m. (PT), the Apple Watch Series 9 and Apple Watch Ultra 2 without blood oxygen detection will be available for purchase on Apple's official website and in Apple's retail stores starting January 18th.
Previously, leading tech journalist Mark Gurman revealed that Apple was preparing a software update that would tweak the Blood Oxygen app's algorithm to bypass Masimo's patented technology. However, it is unclear whether this effort will be successful, and the legal battle between Apple and Masimo may be far from over.
This sale of Apple Watch Series 9 and Ultra 2 without blood oxygen detection by Apple has definitely brought a new twist to the market. For consumers, they will have more choices, but also need to be aware that these watches may no longer have blood oxygen detection, an important health monitoring function. As for Apple, the impact of this patent battle with Masimo on its business continues, and how it resolves this issue in the future will have a profound impact on its market position and brand image.
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