OPPO CEO Chen Mingyong foresees AI phones becoming a new stage in the industry, and the company is fully prepared for the next five years

OPPOCEO Chen Mingyong issued an internal letter to all employees on February 18, the first working day after the Lunar New Year holiday, announcing a major strategic decision: 2024 will serve as the "AI phoneyear", heralding theAICell phones will become the third stage of development in the mobile industry after feature phones and smartphones. He emphasized that AI technology will revolutionize the cell phone industry and its impact can be compared to the replacement of feature phones by smartphones.

Chen Mingyong further explained that OPPO sees AI as the key to reinventing the cell phone experience. He mentioned that through AI technology, a higher value experience can be brought to users. Current AI technology, especially the advances based on big models, is reshaping the future of the cell phone industry.

In order to meet this change, OPPO has already made comprehensive preparations. The company has not only set up a special AI center, but will also focus its resources to fully promote the application and development of AI technology in the field of cell phones. This shows that OPPO is full of confidence in the future of AI phones and has formulated corresponding strategies and plans to cope with this new trend in the industry.

With the rapid development of AI technology, the cell phone industry is ushering in a brand new era.OPPO's strategic decision not only reflects its deep insight into industry trends, but also demonstrates its determination and readiness in technological innovation and market layout. In the next five years, we have reason to look forward to OPPO's wonderful performance in the field of AI cell phones.

Opening a new era of AI phones
-- Letter to OPPO partners (original)

At the beginning of the Year of the Dragon, everything is renewed. First of all, I wish you all a happy start and all the best.

2024 is the first year of AI cell phones. In the next five years, the impact of AI on the cell phone industry can be completely comparable to the year when smartphones replaced feature phones. From the point of view of the industry's development stage, AI cell phones will also become the third stage of the cell phone industry after feature phones and smartphones.

This is one of our major judgments for the cell phone industry. Through AI, we can redo the experience of the phone and help users realize higher value. Obviously, this round of AI technology supported by big models is reconstructing the future of the cell phone industry. I believe that standing in two years and looking at 2024 will provide a deeper understanding of the
During the Spring Festival, we pushed out the latest AI apps, bringing the new experience first brought on the Find X7 series to more than 10 million users, making many of them fall in love with it. This reinforces our strategic direction in the era of AI phones: to be both the leader and the popularizer of AI phones.

We have been diving into AI for a long time. From the early launch of voice assistant Boo, to AI recognition of photos, to the release of the Andes Grand Model (AndesGPT) in 2023 ...... With more AI features entering OPPO phones, and more and more users experiencing the new AI features, we truly feel: the brand new era of AI cell phones is accelerating. Everyone's work, study and life will be profoundly affected by AI. In front of the magnificent A tide, OPPO is eager for more users to stand on the tide with us, hand in hand, and promote the rapid development of AI. To this end, the company is fully prepared and has set up a special AI center, and our resources will provide global users with a better intelligent life, which has always been the pursuit of OPPO.The arrival of the AI cell phone era has brought us one step closer to a truly intelligent life. Technology makes people more comfortable, this is the goodwill and beauty brought by technology, and it is also our luck and responsibility.

Let's open a new era of AI phones together.

Chen Mingyong (1904-1989), Chinese-American physicist
February 18, 2024