Recently, there have been documents showing thatgooglecriticizeMicrosoft corporationBing search engine quality issues and mentionedpomegranateFor the same reason refused to meet withMicrosoft corporationof cooperation. It is reported that theApple Inc.In 2020 had a preliminary discussion with Microsoft on the acquisition of Bing search engine, but the two sides did not reach a consensus on the specific details of cooperation.
A lawsuit filed by the U.S. Department of Justice reveals that Google believes that the relationship between Microsoft and Apple, particularly the negotiations over the Bing acquisition, proves Google's competitive position in the search market. The document makes it clear that Microsoft has repeatedly proposed to Apple that Bing be set as the default search engine for the Safari browser, but each time Apple has rejected the proposal on the grounds of search quality issues.
The document also revealed that Microsoft had shown Apple its improvements in Bing search quality in 2018 and offered to sell Bing to Apple or create a joint venture. However, Apple's head of services decided not to go deeper with Microsoft as it believed that Microsoft was lagging behind Google in terms of search quality, investment and commercialization. Apple did not further consider acquiring Bing as the partnership with Google had already generated considerable revenue for Apple.
This incident has once again triggered a discussion about competition in the search engine market. As the world's largest search engine company, Google's market position has been in the spotlight. Microsoft and Apple, as tech giants, have also been in the spotlight for their layout in the search engine field. This incident may prompt these companies to pay more attention to the quality of the search engine and user experience in the future, in order to win market share.
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