At this year's Mobile World Congress (MWC 2024) on.Xiaomi CorporationThe company demonstrated its ambitious "human-vehicle-family ecosystem" strategy and formally launched themilletSurge OS-- a full ecological operating system. The strategy and operating system made its debut in Barcelona, and Xiaomi also took the opportunity to debut overseas theXiaomi 14and flagship phones like the Xiaomi 14 Ultra, as well as several hardware products.
Xiaomi partner and group president Lu Weibing revealed at the conference that Xiaomi Surge OS currently has more than 823 million connectable devices worldwide, and the overseas layout will be further accelerated. In the European market, Xiaomi plans to cover 30 million devices in the first batch this year, and sets the future goal of covering 100 million devices.
It is worth mentioning that the Xiaomi 14 Ultra is priced at 1,499 euros in the overseas market, which is equivalent to nearly 12,000 yuan. This is the first time that Xiaomi's high-end flagship products are synchronized for sale in the world, showing Xiaomi's determination to enhance its brand image and expand the high-end market.
In the global market landscape of cell phone manufacturers, Xiaomi has held the third position for nearly four years. Although Xiaomi is usually ranked fourth or fifth in the domestic market, it has shown strong competitiveness in the overseas market, especially in low-end and mid-range models. The release of the Surge OS and the full ecological strategy will undoubtedly further strengthen Xiaomi's position in the global market.
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