Walmart Launches 'Shopping with a View' Feature, Using AI to Identify Items on TV Shows and Provide Links to Buy Them

Wal-Mart, Walmart (retailer)recently announced that it has partnered with Peacock, a streaming platform, to launch a program called "Buy Now".AIservice that compares items from TV shows to the Walmart catalog, allowing viewers to purchase items directly on TV by identifying the items and providing a link to purchase them.

The launch of the "Buy Now" feature utilized theAI technology, which analyzes items appearing on the TV screen in real time and looks for similar products in Walmart's catalog, providing viewers with links to purchase them. This service is not only convenient for consumers, but also allows Walmart to better meet their needs.

In recent years, Walmart has been exploring new ways to shop to meet consumer demand. Last year, Walmart and Roku launched a TV shopping advertisement, claiming to be able to "no jump shopping", and then also linked to some of the games, allowing players to buy goods directly in the game. The launch of the "Buy Now" function is a bold attempt by Walmart in the field of AI.

To use the service, users simply pause the screen while watching TV and a link to the Walmart item will appear on the app interface. Consumers can simply scan the QR code with their phone and access the Walmart app to place their order. This convenient way allows consumers to easily purchase the items they need without having to leave the comfort of their couch.

This cooperation is an important attempt by Walmart in the field of AI and an innovation in the field of TV shopping. By combining AI technology with shopping services, Walmart provides consumers with a more convenient and personalized shopping experience. In the future, we expect to see more similar technology applications to achieve breakthroughs in the shopping field.