Recently, there have been media reports thatbyte-jumpinga virtual reality (VR) headset companyPICOPICO 5 will be canceled in favor of a high-end mixed reality (MR) headset codenamed "Swan". The news has sparked widespread concern and speculation in the industry. However, according to people familiar with the matter, the rumor is not accurate.
PICO's layoff fiasco reportedly saw more than 400 employees sacked and more than 600 adjusted to ByteDance's middle office, shrinking PICO's team size from more than 1,800 at the beginning of the year to more than 800. This figure is shocking and raises concerns about PICO's future development.
However, sources close to the company said that the rumor of the cancellation of the PICO 5 development program is not true. They revealed that the "Swan" project has always existed and is actively being developed. The project was in an experimental and conceptual phase, but it was clearly aimed at creating a model that could compete with the PICO 5.pomegranate's Vision Pro comparable high-end MR headset.
As a matter of fact, PICO has been exploring and developing MR technology for a long time. In September this year, PICO released a brand new MR headset device - PICO 4 Pro. This device adopts advanced color perspective technology, which is able to realize the fusion of the real world and the virtual world. In addition, PICO 4 Pro is equipped with a 16-megapixel RGB camera and four wide-angle tracking cameras to provide users with a more realistic immersive experience.
Although PICO 4 Pro has achieved a good response in the market, PICO has not stopped exploring. According to the news, PICO is stepping up the research and development of high-end MR headset codenamed "Swan", aiming to further broaden the market and enhance the brand influence.
Regarding the layoff fiasco, people familiar with the matter said that the adjustments were made to better adapt to market changes and the company's development strategy. For those employees who have been adjusted, they can choose to stay in Byte Jump's center stage or choose other career paths. Such a choice is undoubtedly a test for the employees, but at the same time provides them with more opportunities and possibilities.
Although PICO is facing some challenges and changes, its research and development for virtual reality and mixed reality technology has not stopped. On the contrary, it is actively exploring new technological fields and endeavoring to improve the quality of its products and user experience. As a technology company, PICO will continue to strive to bring more innovative and practical products and services to consumers.
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