Apple's second-generation headset may have to wait at least 18 months

In his latest 'Power On' column, Mark Gurman, a well-known Bloomberg reporter, reveals thatpomegranateThe company launched the second generationVision ProThe timing of the headset is likely to be delayed by at least another 18 months. This prediction is based on his understanding of thepomegranateIn-depth knowledge of internal operations and careful observation of market feedback.

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Gurman noted that Apple has been quite disciplined in receiving and processing Vision Pro returns. Whenever a customer returns a product, Apple employees ask why it was returned and summarize the feedback to its headquarters in Cupertino, California. Through this mechanism, Apple was able to quickly capture and respond to the voice of the market.

Through exchanges with more than a dozen returned users, Gurman found a number of common problems: first, the device is bulky and heavy, inconvenient to carry, and may even cause headaches and discomfort; second, the current apps and video content for the device is relatively small, which does not match its high price; third, as a work tool, its efficiency is not significantly better than the use of the traditional way of using the Mac external display, and long-term use It may be inconvenient to use for a long period of time; fourth, the display is highly reflective and the field of view is limited, which may lead to eye fatigue and vision problems; lastly, the lack of social experience of the device is also the focus of user feedback, and the lack of a meaningful sharing experience may alienate people from each other.

These issues undoubtedly present a challenge for Apple, but they also provide direction for it to improve the second-generation headset. Considering Apple's consistent stringent requirements for product quality, we have reason to believe that the second-generation Vision Pro will be a more mature and improved product. And for consumers who are looking forward to the new product, they may need to wait patiently for at least 18 months.