Apple announces: focus on wearables like Vision Pro in 2024

Bloomberg reporter Mark Gurman reveals in this week's Power On newsletter that while iPhone awaypomegranateThe core strategy of the company's products has existed for more than 15 years, but the focus will shift next year with the introduction of the Vision Pro, Apple Watch and AirPods. While the iPhone will reportedly still be upgraded, there will be no major changes. Apple plans to keep the design of the iPhone 15 while increasing the screen size of the Pro version. The base model will come with an 'action' button and a new button dedicated to shooting video will be added.

Apple announces: focus on wearables like Vision Pro in 2024

The real highlight for Apple, however, is its new wearable device -- the Vision Pro -- which, according to Gurman, will mark a new category for Apple and could be a big part of its financial story for years to come. While it won't bring in much revenue for Apple in the short term, the company is still trying to figure out the key selling points of the device.

Apple announces: focus on wearables like Vision Pro in 2024

Meanwhile, the AirPods and Apple Watch are getting their biggest upgrade ever. Apple plans to launch the fourth generation of AirPods in 2024, consisting of two versions. The new AirPods will feature an updated design that looks like a combination of the current AirPods and AirPods Pro with a shorter stem. The new version will also bring a redesigned protective case and a USB-C charging port. The higher-end versions will feature active noise cancellation and will also introduce temperature and health tracking, which is still in the early stages of development.

The Apple Watch is also getting an upgrade, with Apple planning to release at least one model with a new look. What's more, Apple is working on two health features -- a blood pressure monitor and a sleep apnea monitor -- that aim to take the smartwatch to new heights.

Apple announces: focus on wearables like Vision Pro in 2024

With the introduction of wearable devices like the Vision Pro, Apple's product strategy is undergoing a major shift. From the iPhone to the Vision Pro to the AirPods and Apple Watch upgrades, Apple is constantly exploring new market opportunities and product innovations.

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