Literary creation ushers in a new era: Zhihu and Readwrite ramp up AI big models to help creators' economy take off

in the wake ofAIThe field of text creation is seeing a revolution with the rise of big modeling technology.ChatGPTA highly acclaimed text-generation tool, its replacement for journalists, editors, and writers has become increasingly vocal, with some Internet companies even announcing that they are axing related positions and fully embracing theAIGCThe

At present, the question of whether ChatGPT will fully replace text workers has not yet been finalized, but it is certain that the use of AI big model technology to assist text creators in the production of content will become the norm in the literary and creative market, especially in the online text market, which is one of the most important and first areas in which the AI big model will land.

With the development of AI models towards verticalization and specialization, the competition for AI models among Internet giants has shifted from general models to industry models. At the same time, platforms such as ReadWrite and Zhihu have launched targeted AI big model products, such as "ReadWrite Wonderful Pen" and "Zhihaitu AI", and their recognition among creators continues to rise.

More and more text workers use AI big model tools to solve the problems in writing and improve the efficiency and quality of creation, and AI big model seems to be the key to differentiate the competition of online text platforms.

In the past ten years, the online literature market has explored a relatively mature and stable business model from free to paid to "free + paid" mode. The number of writers, platforms and readers has been increasing, forming a stable market pattern of platforms such as ReadWrite, Jinjiang, Seven Cats and Tomato.

In recent years, new players such as Zhihu, Jieyin, and Shutterbug have accelerated the layout of the online literature market, promoting the further expansion of the market scale. According to the China Online Literature Development Research Report 2022 released by the Institute of Literature of the Chinese Academy of Social Sciences, online literature users will reach 492 million in 2022, and the market scale will reach 389.3 billion yuan.

Whether in the free or paid stage, the net article market has always followed the law of "content is king". New and old online platforms such as ReadWrite and Zhihu continue to cultivate and explore high-quality creators, and improve the efficiency and competitiveness of content production. After entering the AI era, the AI model has become the focus of competition between the old and new net article platforms.

For creators.AIGCis a great writing aid that lowers the threshold of content production, increases creators' productivity, and provides a lot of room for creativity.

First, AIGC can analyze a large number of literary works, poems and prose to provide creators with inspiration and creativity. Second, creators can use AI tools to improve language expression and text quality, making their works more accurate and fluent. In addition, AI can help creators with plot construction and characterization, enabling creators to better organize the story structure.

For content platforms, AIGC is the key to a more efficient and innovative future, bringing new traffic entrances and broader business opportunities. The development of the platform still depends on the quality of the content, and AIGC based on intelligent algorithms and deep learning technology can quickly generate high-quality text, attracting a large number of users to click and share, increasing the exposure and traffic of the platform, which in turn brings business opportunities.

In the online literature market, only good content can have good business opportunities. With the mature application of AIGC technology, platforms such as Zhihu and ReadWrite continue to increase the development and application of AI big models in an attempt to drive the sustainable growth of the platform with new technologies.

As the largest Q&A online community in China, Zhihu accumulated a lot of users in its early days by relying on professional Q&A content. However, with the expansion of scale and the acceleration of commercialization, Zhihu's content base and community atmosphere have been criticized. In order to solve this problem, Zhihu launched "Zhihaitu AI" and other big model products, using AI technology to integrate and optimize the existing content, provide high-quality content and improve the user experience.

As the leader of the online literature market, ReadWrite has absolute advantages in terms of the number of creators, the number of copyrights, the number of users and the market scale. In order to maintain its leading position, ReadWrite uses AI big model technology to explore the new value of the platform, build an IP ecosystem, and promote the innovation of commercialization mode.

In its business upgrading, ReadWrite Group has increased its AI model and launched application products such as "ReadWrite Miaoben" and "Writer's Assistant Miaoben Edition" to provide creators with intelligent creation tools and improve the quality and efficiency of their creations. This move will further activate the creator economy and highlight the AI-enabled value of the ReadWrite platform.

However, the landing of big AI models in the cultural and creative industries has also faced some controversies. Some issues involve the impact of AI creation on creators' originality, the infringement of others' copyrights, and whether AI assistants will replace creators. However, judging from the current market performance, the advantages of AI big models landing in the cultural and creative market outweigh the disadvantages.

The Big Model, as an aid rather than a subject, does not pose a threat to the creator's dominance. Big Models need the creator's guidance in order to utilize their capabilities, and therefore do not lead to a lack of originality on the part of the creator. In addition, through legitimate data sources and technological circumvention, Big Model vendors are able to avoid the problem of infringing on the copyrights of others.

In short, platforms such as ReadWrite and Zhihu utilize AI big models to assist text creators, improve platform content productivity, and further activate the creator economy. In the future, the big model will be deeply integrated into the field of literature, promoting the innovation and development of the online literature industry, and platforms such as ReadWrite and Zhihu will also enjoy significant growth. However, at the same time, platforms such as ReadWrite and Zhihu also need to pay attention to the challenges and controversies brought by the technology, and actively build a sustainable and responsible ecosystem of literary and creative big models.